All posts by : Doha Elwardaney

Social media platforms have become a common way for marketers to reach new customers, you may think to use them all, but you know, some platforms are better suited for your content than others. it may look difficult for you to select the right one for your business but with TAVOC Advertising services you will make a strong social media strategy with a complete guide to social media marketing.

Marketing Strategy

A marketing strategy contains the company’s value proposition, key brand messaging, and data on target customers. Business executives draw a successful marketing strategy from market research. Not having a digital strategy in your business can create several complications for your work, you need to have a market strategy in place, a fact that almost half of all businesses are dealing with daily.

Online Marketing

If you’re going to start a small business, don’t do other mistakes which is focus on how to get the first customers through the door, as they rely on traditional forms of advertising, such as coupon mailers, print ads, or even outdoor advertising. It’s okay as in the last years online marketing was just a different way to market, like everything new, but now it’s the key to rise your work. 

Content Curation

Content curation become a marketing staple for many companies with a successful online presence. Content curation is the act of gathering, discovering, and presenting digital content that surrounds specific subject matter. 

However, as more businesses jump onto the content marketing bandwagon, it becomes more difficult for marketers to maintain the frequency and quality of content required to compete.  

Social Power

If people can’t find anything about your work online, there is a big chance of losing a customer, with digital marketing customer service is always on, as it will never sleep. Nowadays, many people across the world are spending their time online.

If you want to stay top of mind for your audience or customers, that’s the time to start with a digital marketing plan with TAVOC advertising agency. 

You may hear people tell you about the importance of digital marketing for your business growth, but without knowing how it will affect your business. So here TAVOC Advertising is going to tell you what is digital marketing and why it is important, but before that, let’s look at some numbers showing how digital marketing completely changed the marketing system.

Digital marketing VS Traditional ways

Digital marketing has transformed the world of business and marketing to a new level because 3.2 billion people are active on social media platforms, which is about 42% of the population. Also, 50% of consumers identify items and brands available in the market using their mobile devices. When it comes to marketing, going digital has massive consequences, now digital marketing has created whole new marketing opportunities.

If you’re going to start a small business, don’t do other mistakes which is focus on how to get the first customers through the door, as they rely on traditional forms of advertising, such as coupon mailers, print ads, or even outdoor advertising. It’s okay as in the last years online marketing was just a different way to market, like everything new, but now it’s the key to rise your work. 

Why is digital marketing important?

• When people hear about your business, they want to check your presence online to know if you do exist, they want to learn more about it.
• Digital marketing is often cost-effective helps you reach a larger audience than you could through traditional methods as I said above.
• Your business needs exposure to find customers, and the online market is the best way to make it happen.

If people can’t find anything about your work online, there is a big chance of losing a customer, with digital marketing customer service is always on, as it will never sleep. Nowadays, many people across the world are spending their time online.

Digital marketing is the future of marketing, with it you can connect with a global audience, that’s why TAVOC Advertising will be glad to have you as a client and rise your work through digital marketing.

And if you’re still wondering why digital marketing is important, feel free to mail us here.

This article will be about the understanding of how to rank a Web site high up in the major search engines using SEO. In the beginning, let’s answer the most important question which is

what is SEO mean in marketing?

Search engine optimization (SE0) is the art and science of getting pages to rank higher in search engines such as Google, Bing, Yahoo, etc. The entirety of the methods and practices which make your business show up in organic search results as I mention above. The Practice of creating and optimizing relevant, authoritative content. Because search is one of the main ways in which people discover content online, also ranking higher in search engines can lead to an increase in traffic to a website.

The goal of performing SEO is to improve the quality of your content, as search engines will choose to list your content within search results, and that’s why you should care about SEO.

The better visibility your pages have in search results, the more likely you’re to garner attention and existing customers to your business or social media pages.

Determine what you’re optimizing for is the first step in search engines. This means identifying terms people/customers are searching for. Here we are talking about keywords.

Most beginning search marketers make the same mistake when it comes to SEO keywords research which is only doing SEO searching once. While finding the best keywords for SEO is the key to success in the social marketing field.

SEO keyword research must be an ongoing part of your job, as keywords can often be usefully replaced with longer more specific phrases, as you need to bring the right visitor, not any visitor. Like who is actively looking for you or your services, which is as important as how many people visit your site.

TAVOC advertising SEO team will help you with:

• Increase visibility and monitor a website with tools such as Google Analytics.
• Understand How to build a social media strategy.
• Create content for the various channel.
• Set up ads.
• Get more subscribers.
• Design a newsletter.
• Increase your conversion rate with mails.
• Advertise your website on search engines and other websites with google ads.
• Get hundreds of visitors from search engines every day.

For example, let’s say you are running the website of an online skin care clinic, you need to use SEO keywords such as “Skin lighting, Acne skincare, Natural skincare, Dermatologist skincare”. Now your skincare clinic can create individual pages optimized, keep in mind that keyword relevance is more important than keyword density in SEO.

Feel free to ask for more pieces of information about our TAVOC SEO by mailing us.

Content curation become a marketing staple for many companies with a successful online presence. Content curation is the act of gathering, discovering, and presenting digital content that surrounds specific subject matter.

Could you believe that many businesses wouldn’t exist if it wasn’t for content curation? You might be asking yourself now, why would this help them?

One of the biggest benefits of content curation is that it adds value to your audience, as there are so many pieces of information out there today, and most consumers don’t have the time or the desire to sift through hours of content. You can figure out what matters most of them, that’s why you need it.

Unlike content marketing, content curation doesn’t include generating original content, it’s not necessarily responsible for creating new content, but instead, amassing content from a variety of sources and delivering it in an organized fashion.

It’s valuable to the user, as more businesses embrace inbound marketing, the web has become increasingly crowded with content.

Business owners across the globe are trying to stake a claim in their industries and produce a massive amount of content as they do. It’s easier to gather content from other sources than start from scratch for the business owners and consumers.

When there are so many publishers writing about a given subject, consumers are challenged to sift through it and find quality information. Businesses that curate content help customers quickly get perfect information from the best sources in the industry.

However, as more businesses jump onto the content marketing bandwagon, it becomes more difficult for marketers to maintain the frequency and quality of content required to compete.  TAVOC advertising agency will help your audience with having the best interests, useful information as a relevant information source. When trust is built, loyalty is created and the more valuable curation you consistently provide to your customers, the more grow business you achieve.

TAVOC advertising will help your business with:

• Fill gaps in your content calendar
• Best of aggregator blog posts
• Smarter headlines for the greatest response.
• Build your network
• Provide value to your followers
• Determine your audience interest
• Sharing on social media

If you want to stay top of mind for your audience or customers, that’s the time to start with content curation with TAVOC advertising agency. Don’t forget great curators build trust with their audiences and that’s what smart business owners want.

Did you hear this concept before “If you don’t explicitly include someone, you implicitly exclude them”. It’s important to keep that concept in mind when you’re learning about social media target audiences.

In order for social media marketing to work, you need an audience. However, defining a target audience can be one of the most challenging aspects of marketing. But once you have a clear idea of who your audience is, you’ll run more relevant campaigns with better returns.

The key to success for many brands nowadays on social media, is to find the right target audience. This article will tell you how important to identify your target audience on social media.

Let’s look at a few examples of target audiences. TAVOC ADVERTISING, the Egyptian advertising company, has a large target group of clients for social media marketing.

For instance, one of TAVOC’s target audiences are companies, that use TAVOC services to syndicate content and increase their business.

Another major target audience group for TAVOC is influencers who need to create captivating visuals for their accounts on social media. The rise of the social web and the internet has given more people an opportunity to become influencers, sometimes in very niche segments within a massive online audience.

Why is defining a target audience so important?

• When you market to a highly specific target audience, you can develop messaging that truly resonates with them, so you can earn their loyalty.
• Knowing a specific audience group to target also help solidify a brand voice that resonates.
• This amplifies your social media branding.
• From them you can check out what your competitors are doing across social platforms, identify their buyer persona, or know what content type are they using?

Take a closer look at your existing audience, look at who is already following you, who is buying from you. The goal is to identify who wants to engage with you on social media and gain a better understanding of them. That’s why TAVOC advertising agency helps their clients reach their target audience through Social Media. If you’re a business owner, we would like to let you help you as our client.

For more details, feel free to mail us: info@tavocadvertising.com

Social media channels have quickly become the backbone of business strategies and are key to building meaningful connections with consumers to drive long-term brand loyalty.

The reach and influence of social media is a treasure in the business and trade industries, some 3.2 billion are active social media users, that’s why businesses should take an advantage of social media. Not to mention, when done well, they can boost online sales or but if not, they will be missing out.

Social Media channels become the place for brands to gain real-time insights into their audience’s tastes, as social media has given power and control to consumers. Now everyone has an equal chance to reach out to a specific audience.

When it comes to business brand promotion, social media brings serval significant benefits to the table.

• These social media channels help businesses owners attract the right customers with the right information at the right time.
• Targeted social media posts can bring more potential customers at lower costs per click than another unsocial way.
• Social media also helps them showcase their product or brand to potential customers at the right times.
• The comments! Did you ask yourself before, what do customers believe more, the reviews on business owners products webpage or the familiar people? Well, the answer is both of them are important, If you’re a business owner you shouldn’t underestimate the power of word of mouth, keep your customers satisfied, and they will turn into your brand advocates by telling their friends, family, and acquaintances about your product.
• Influencers are one of the top ways in marketing nowadays, as the number of their followers will start searching about your product after telling them about you.

The power of social media is real, as it can make or break business owners’ businesses, that’s what TAVOC advertising agency believes in.

If you’re a business owner we would like to let you know that our creative team creates unique ideas that meet your customers’ expectations with a low budget to increase your brand awareness & positioning, using both online and offline platforms to provide a maximum reach for your potential customers and developing brand loyalty.

For more details, feel free to mail us at our website.

What is a brand? There’s a ton of confusion about what branding is. According to the Cambridge Dictionary branding is “the act of giving a company a particular design or symbol to advertise its products and services”. That’s means a brand is the personality of a company, It’s the first thing consumers think of, and you also do that without paying attention or notice.

Do you remember the time you landed on a website and immediately felt confused? So many red flags about what is this company? What do they sell? Or why should you buy from them? That’s all happened because they don’t have a brand answering all these questions for you.

As mentioned above, a brand is the company personality, it’s a name, design, symbol, or any other feature that is easily identifiable as belonging to the company. A brand is one of the most valuable and important assets for a company as it has the power to shape your perceptions as I said before.

A brand is more than just a logo as it includes “Communicate, Behavior, and Style”. TAVOC advertising make up your company personality such as

• Your company name
• The images you should use
• The brand colors
• The company core values
• The Target Market
• Making it well-known

We are constantly searching for meaning, without we will be lost. We do the same when it comes to business, that might sound like hyperbole but it’s true in a very real sense.

The power of branding is why companies like Coca-Cola, Apple, Hyundai, etc., spend millions of dollars on it every year, and that’s how some people feel more connected for a branding company to others.

Branding gives “Meaning” to a specific company, product, organization, or service than others in the same field, want to believe it, then ask yourself which brand do you feel connected with “Adidas or Nike”, Coca-Cola or Pepsi”, “Zara or H&M”.

Did you notice that each one of them is “A BRAND”? Advertising is a powerful tool to create your brand as it’s very visual and tells a story about your company/product. A brand is the most effective advertising technique.

Strong branding will give the company a positive impression amongst consumers, which means they are likely to do business with you as you have a name they trust.

We know it’s too hard to have a brand, but for more effect of branding on marketing, TAVOC advertising would like to have you as our client.